This is a concept that I've had in my head for awhile and decided to put together a few wireframes. I use the Nordstrom Styleboards app frequently and have often thought this would be a pretty cool addition to the app that already exists. I've shown these to a few of the stylists in the store and have gotten some really positive feedback.
The concept of this project is to create a bridge between customers of a major department store to the stylists and sales people that work in store.
Nordstrom is a chain of department stores in the US and Canada that also ships internationally. They are widely known for their customer service and strive to set themselves apart with personalized, high touch offerings. They have both in store and online stylists that can provide personal service to any of their customers. They launched a digital styling app that any salesperson, in any department can use to communicate with customers and send styles at will.
In June of 2022, they sun-setted Trunk Club, their Try Before You Buy service, which allowed customer to be styled by a stylist, who would ship up to 10 items to the customers home to try on and keep what they liked. This was a successful but lower touch model. The service was discontinued to emphasis a focus on more (high touch) personal styling. The service had some excellent UI and unique options not available in store or with the stylists leaving some customers and stylists disappointed.
I wanted to developing a concept that would act as a bridge to hybrid the best features from their Trunk Club service into their Styleboards Styling App. I spoke to several salespeople in the store about this concept and if I actually build it out, I'm going to test the protype with a few of them. This is a for fun project that I've been thinking about and decided to add it to my blog instead of my portfolio because it's completion is uncertain.
The assumptions are:
Salespersons and Stylists in store will grow their businesses with tools and functions to better serve customers.
Shoppers who are not already customers will find an easy entry into styling without obligation – creating brand recognition and becoming customers..
The Wireframes above fit seamlessly into the existing app. Currently, the Styleboards app allows salespeople and stylists in the store to send Looks and Shopping Carts using clothing and accessories in the Nordstrom catalog. Before Trunk Club closed, the Digital Stylists had the ability to send outfit ideas using pieces from the Trunk Club catalog, the Customer's past Trunk Club purchases, and any items that the customer uploaded to the system themselves.
The Stylists and Salespeople work on commission and the added ability to draw from the customer's past purchases and any garments that the customer adds themselves could (in theory) enhance their business.
And, since Nordstrom prides themselves on high touch customer service, this would give them repeated opportunities to connect with the customers and clients. Customers already have the ability to contact their favorite stylists. With this model, they'd be able to make their own outfits, their stylist could see them, and recommend items to go with them.
Additionally, this same model could be open to people who aren't yet Nordstrom customers. The app can be used simply to organize what someone has in their closet, create looks and outfits, and if they chose, a stylist could work with them to update their current wardrobe. This, potentially, might invite new shoppers and give stylists and opportunity to find new clients with a no risk point of entry.
This flow ends with returning to the Explore page that already exists in the current app for a seamless experience.
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